Great marketing is governed,
not guessed.
Isaac is an AI Social Catalyst. It learns your brand from the inside out, plans the campaign, writes every post for every channel, moves it through your approvals, publishes it — then reads the results and comes back with the next move.
Isaac orchestrates
Everything between the idea and the results.
One system, not eleven tabs.
Barrier Serum — Launch Arc
Content phase · post 01 of 12 · streaming
#barrierrepair #skinbarrier #formulation #slowmade
Platform variants — generated independently
- instagram284 ch · 7 tags
- linkedin612 ch · 4 tags
- tiktok148 ch · 5 tags
- X231 ch · 1 tags
Image experiments
A
Bselected
CEditorial product still, soft raking light, shallow depth of field, brand neutrals.
Quality score
- Engagement88
- Brand alignment94
- Clarity91
- Call to action79
Learns your brand
Point it at your website. It reads every page and builds your Brand DNA — tone, audience, positioning.
No re-explaining your brand in every prompt.
Plans before it writes
One sentence becomes a campaign — the arc, then captions, hashtags and images for every channel.
A first draft that reads like a third.
Respects your sign-off
Roles enforced at every gate. The person who edits is never the person who approves.
Approvals stop living in email.
Ships and keeps watch
Scheduled to the minute, published natively to fourteen destinations, with retry and rollback.
Nothing exported, nothing copy-pasted.
Delivered natively to every connected account
- X
- TikTok
- YouTube
- Threads
- Bluesky
- Mastodon
- Discord
- Slack
- Google Business
- X
- TikTok
- YouTube
- Threads
- Bluesky
- Mastodon
- Discord
- Slack
- Google Business
The Social Catalyst
Isaac
Creates, schedules and improves social content that keeps brands visible, relevant and engaging.
Personality
- Analytical
- Creative
- Current
- Observant
- Confident
- Collaborative
- Adaptive
- Quietly intelligent
“Let’s turn every idea into a conversation.”
Not another tool. A teammate who already knows the brand.
Isaac does not wait for a brief. It arrives with context — what you sell, how you sound, who listens, and what worked the last four times you tried something like this.
- 01
Reads first
Your site, your products, your last ninety days of results — before a single suggestion.
- 02
Plans second
The whole arc, decided up front: what each post is for and how it builds on the one before it.
- 03
Measures always
What worked last month changes what he writes next month. The system has a memory and uses it.
Give Isaac one sentence. Watch a campaign assemble.
This is a simulation of the real pipeline — the same stages, the same artefacts, running entirely in your browser.
Isaac is listening. Describe a campaign the way you would say it out loud — the messier the better.
One surface that opens on what actually needs you.
Dashboard
Northwind Labs · everything that needs you, first
- 3 campaigns awaiting your approvalOldest submitted 2 days ago
- Schedule backlog on Winter Refill2 posts drifted past their window
Campaigns
18
+4
Approval rate
92%
+6pt
Pending
3
needs you
Scheduled
41
next 14d
Recent campaigns
- Barrier Serum — Launch ArcPrivate Alpha · 7/12 approved
- Ingredient Literacy SeriesPublic Alpha · 8/8 approved
- Winter Refill ProgrammePublic Beta · 6/6 approved
- Founder Notes — Q3Private Beta · 4/9 approved
Publishing next
- Today 17:45What early testers said
- Tomorrow 11:00Ask us anything
- Fri 09:15It is live
Activity
- Isaac generated 12 posts for Barrier Serum· 2h
Nadia Prieto approved post 03 via review link· 12m- Alex Lindqvist scheduled Winter Refill to 3 channels· 38m
It surfaces, not stores
The dashboard opens on what needs a decision — approvals waiting, posts that drifted past their window, campaigns about to stall.
Personal and organisation
Switch between a personal workspace and any organisation you belong to. Brand pages, campaigns and analytics follow the switch.
Everything leaves a trace
Generation, edits, submissions, approvals, publishes and rollbacks all land in one activity trail you can read backwards.
Eight laws. One closed system.
Not a checklist — a loop. Observation becomes strategy, strategy becomes motion, motion becomes evidence, and evidence sharpens the next observation.
- 01 · Observation
Brand analysis
Reads every page of your site and resolves it into one Brand DNA, with confidence and evidence attached.
- 02 · First principles
Campaign strategy
Infers the campaign type, goals, audience and offer from a single sentence, then plans the arc.
- 03 · Creation
AI content
Captions, hashtags and production-ready image prompts, each post knowing its role in the story.
- 04 · Adaptation
Platform variants
Every channel written from scratch against its own rules — never one caption trimmed to fit.
- 05 · Governance
Approval
Role gates, scoped reviewer links and an activity trail that survives the audit.
- 06 · Motion
Publishing
Scheduled to the minute and delivered natively, with per-channel status, retry and rollback.
- 07 · Measurement
Analytics
Reach, engagement, shares and saves synced back into one weighted rate you can trust.
- 08 · Correction
Continuous learning
Scores every variant and returns ranked moves: scale, regenerate, sharpen, or wait for data.
One teammate, or eleven tabs and a group chat.
The tools you already use can each do one stage well. None of them carry context into the next one — which is where the week actually goes.
The usual stack
With Isaac
Brand knowledge
Re-explained in every prompt, and slightly different each time
Learned once from your site, with confidence scores and evidence you can correct
Campaign planning
A spreadsheet, a group chat and good intentions
A narrative arc planned across every post before a word is written
Per-channel copy
One caption, trimmed until it fits the next platform
Each channel generated from scratch against its own length, hook and hashtag rules
Approvals
Screenshots over email, chased for a week
Role gates, separation of duties and scoped reviewer links inside the workflow
Publishing
Export, copy, paste, repeat — once per platform
Fourteen destinations natively, with per-channel status, retry and rollback
After it goes out
Numbers in four dashboards, and nothing that remembers them
Variants scored against real reach, returned as ranked moves with confidence
The loop closes. That is where the compounding starts.
Most tools stop at publish. Isaac treats publishing as the beginning of the measurement — because a campaign that cannot teach you anything was never really a campaign.
Reports — Analytics
Synced from every connected platform · last 90 days
Reach
412.8K
+22.4%
Engagements
23,914
+16.1%
Shares
4,206
+9.7%
Engagement rate
5.79%
+0.8pt
Reach vs engagement
Reach share by platform
- Instagram34%
- LinkedIn26%
- TikTok18%
- Facebook13%
- X9%
Isaac recommends
ranked by priority- Scale variant Bhigh
Variant B leads with average score 21.4 across 9 posts.
82% confidence - Regenerate post 04high
Low score (5.8) with sufficient reach (2,140).
80% confidence - Sharpen the CTA on variant Dmedium
Variant D trails the leader by 6.10 points.
70% confidence - Hold post 09low
Reach is low (78) — collect more data before optimising.
50% confidence
0%
lift in engagement rate over 90 days
0.0×
content output per marketer
0 days
average approval cycle, down from nine
Teams who stopped briefing and started shipping.
- 4.1× outputper marketer, per month
“We stopped briefing. Isaac reads the brand better than the deck we used to send agencies, and the first draft is now the third draft.”
Mara ReyesHead of Brand, Northwind Labs - 9 days → 2campaign approval cycle
“The approval trail is the part our legal team actually cares about. External reviewers, scoped links, nothing leaving the workflow.”
Daniel KaurVP Marketing, Cobalt Health - +38%engagement rate, 90 days
“It came back after two weeks and told us which variant to scale and which post to regenerate. That is the whole product, really.”
Alex LindqvistGrowth Lead, Solstice
The things people ask first.
Still curious about something? We answer everything in the first call — no qualification script.
Let’s turn every idea
into a conversation.
Bring a website and a campaign you have been putting off. In thirty minutes you will watch Isaac learn the brand and build it in front of you.
30 minutes · Your brand, not a canned deck · 14 publishing destinations